Sunday, October 10, 2010

Six appliances giant collective diving below 37-inch LCD TV million related


Yesterday, suddenly the collective price reduction of domestic television giant: 42-inch plasma TV in one fell swoop down to the historic price of 6,998 yuan, 37-inch LCD TV is broken million mark. In response, the industry rating: store prices are merely speculation, the price is the cost of supporting the actual avalanche under the rational adjustment, according to optimistic forecasts: 11 period, the flat-panel TV to slide into 5000 yuan, including 42-inch plasma TV will be the first to enter this a price platform.

Avalanche plasma LCD prices

Yesterday, the domestic TV giant Changhong, Skyworth, TCL Group of 7 brands sudden price adjustment: on the 18th day of the 42-inch plasma TV with the selling price 6998 yuan. At the same time, made a breakthrough 37-inch LCD TVs million mark, selling price 9666 yuan. Just a week ago, 42-inch plasma TV, the mainstream capital firm sales price is also the price of 9,000 yuan, 37-inch LCD TV rate among 15 thousand yuan to 2 million price range.

Today, Changhong, Skyworth, TCL, Konka, Hisense, Xoceco six giant simultaneous action, staged a collective high platform diving. This reporter has learned, today officially opened in Beijing, Yongle, the brand 42-inch plasma price of 7,688 yuan, 37-inch LCD TV breakthrough million of landmark significance to 9,999 yuan, 27-inch LCD TV is only 4999 yuan.

Beijing Suning Appliance Marketplace, the shopping guide in its stores yesterday published a variety of information, Changhong, Skyworth, TCL, SVA, Konka, Hisense, Xoceco 7 giant, driven by the Suning, 42 inch plasma price is more than the Wing-lok Low near thousand dollars, to 6998 yuan. 37-inch LCD TV, but also to the historic 9666 yuan.

Philips, Hitachi, Sanyo, LG brand with the sales prices of the four located in the 12,888 yuan.

Cost price drop down

The flat-panel TV prices triggered an avalanche, no doubt it is opened Paradise. Today, Paradise first store in Beijing Wukesong store opened --- Paradise stakeholders Chen Guibin Description: Wing-lok, a 100 million yuan to prepare for none other, more special machines offering 1 million people to attract capital eye.

Paradise opened that day, Wing-lok out 5 sets of 7688 yuan of 42-inch plasma TV market, the impact of the intention to create capital, the lowest flat panel TVs to attract popularity, access to capital consumer recognition. But this, "Su Ning, well prepared," said Su Ning stakeholders, West Chui Lu Suning stores the price of similar products lower than the Wing-lok, 690 yuan, the lowest price in one fell swoop and create capital.

Yesterday, the Changhong TV head of planning of Chang'an introduced flat-panel TV price decline is inevitable. Plasma TV is a core component of the plasma screen, the cost accounting for more than 80% of machine cost. In early 2004, 42-inch plasma screen, the import price is around 14,000 yuan, mostly concentrated in machine sales price more than 20 thousand yuan. With the formation of the upstream manufacturers of scale, to the end of 2004, import prices of similar screen has been down the middle Kandao 7,000 yuan, the whole sale prices to the million mark. This reporter learned that, at present, 42-inch plasma screen, import prices have been about 3,000 yuan to 4,000 yuan, the whole price drop also normal.

Expulsion CRT LCD price cuts

"11, flat-panel TV prices will move closer to 5,000 yuan," Gome, Suning and other responsible persons of Beijing, told reporters yesterday, have predicted, "42-inch plasma TV will take the lead down to 5,000 yuan by then, flat-panel TV will begin clean CRT TV. "

Suning Hua Fan Zhijun, director of North District, said, summing up the law this year, can be found 3 months in a large plasma TV price reduction cycle. And 3 months later, it 11 comes, manufacturers, distributors, joint development effort is bound to plasma prices to around 5,000 yuan. Concern that the price cut is only superficial, more importantly, the re-division of China's color TV pattern. In fact, CRT TV in Suning stores in June last year, also accounting for about 70% market share, now only 30%. Once the plasma into the 5,000 yuan price, it means that CRT TV will be phased out consumer perspective. The most advanced electronics industry in Japan, currently the city's television products on the market, has basically no CRT TV products, the market is, plasma, LCD monopoly.

China's color TV market, currently holds 70% share of the CRT TV, its main selling product is the flat screen high-definition television, high-definition television in the flat screen, 29 inches, 34 inches flat screen they occupy more than 90% share. As we all know, flat screen high-definition television is a very mature technology products, after a fierce price competition, well into the stationary phase. The current 29-inch flat screen high-definition television sales price was 2,500 yuan more than about 34 inches product was concentrated in the 4,500 yuan.

Once the 42-inch plasma TV products to enter the 5,000 yuan price range, either from the price on, or from the size, flat-screen high-definition television consumers will be out of view.






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